“You have been brainwashed by school and by the system into believing that your job is to do your job and follow instructions. It’s not. Not anymore.”
What’s the point?
Linchpin offers that the key to success in today’s world is to cultivate your “art” – your creativity. Are You Indispensable? is the subtitle of this book, and Godin begins by challenging the reader to cease being “a faceless cog in the machinery of capitalism” and to realize the huge opportunity in the new world of work.
How was it?
At the heart of the book it is essentially a motivational speech.
Godin defines a Linchpin as individuals who can create order out of chaos, invent, connect, create and cause things to happen. This takes bravery as well as the fortitude to go against what he calls our “lizard brain” that seeks to avoid risk or threats. Here’s the problem though, that’s basically all the meat you’ll get by reading Linchpin. His words “sound good,” but there’s nothing to follow through on.
The same idea is repeated in different metaphors and stories within the text. Becoming a Linchpin has no real “map” he tells us, but the book lacked showcasing how a person can take concrete steps to bring “art” into their work. It was frustrating since this book has primarily been positioned as a self help title. I’ve always been a big fan of Godin’s blog posts, so reading this book was a bit of a disappointment.
Who should read it?
The message is great and it bears repeating. I would recommend this to people who have a hard time being self motivated or easily procrastinate. It is inspiring (albeit repetitive) and drives home the concept. Young college students and new graduates would benefit from the message.